HOME / ABOUT ME
Architecting Fast, Scalable & Purpose-Built Web Systems.
I’m Khalid Masood, an independent web developer and software engineer based in Lahore, Pakistan. I work remotely with U.S. small businesses, agencies, and ecommerce teams, specializing in custom WordPress development, scalable CMS architecture, and responsive user experiences.
01 / MY STORY
Turning Ideas Into Thoughtful Digital Solutions.
FOCUS: CUSTOM WORDPRESS, MODERN CMS, SCALABLE FRONTEND ARCHITECTURE
I build useful digital experiences through clean development, thoughtful design, and practical technology. Working remotely from Lahore, Pakistan, I help U.S. small businesses, agencies, and ecommerce teams turn ideas into scalable WordPress websites, Gutenberg blocks, and WooCommerce stores. Clear written milestones and agreed meeting windows help distributed teams collaborate across time zones. Explore my WordPress development services and selected website projects.
From pixel-perfect page building to complex CMS integrations, I enjoy solving technical challenges and creating digital experiences that are intuitive, reliable, and built to perform. Every line of markup and custom hook is engineered for maintainability, speed, and straightforward ownership by your team.
FOUNDATION
3+ Years of Focus
Commercial and agency web delivery for U.S. and global remote teams.
SPECIALIZATION
CMS & Custom Frontend
WordPress, ACF, Elementor, WooCommerce & UI Engineering.
02 / EXPERIENCE
Experience That Shapes Better Websites.
FULL-TIME ROLE
Associate Software Engineer
WordPress Developer
ORGANIZATION
Techlio
Leading the engineering of high-performing WordPress and ecommerce builds, collaborating with design teams to translate Figma design systems into scalable, dynamic web solutions.
- Engineered responsive, accessible layouts using Elementor Pro, ACF Pro, and custom CSS/JS scripts.
- Architected WooCommerce checkouts, product configurators, and payment gateway integrations.
- Conducted performance audits achieving consistent 90+ Google PageSpeed mobile metrics.
- Managed client handoffs, creating structured CMS backends that non-technical editors update with zero friction.
03 / VALUES
How I Approach Web Engineering.
Performance First
Zero-bloat architecture, lightweight asset pipelines, and targeted optimizations ensuring lightning fast initial paint and 95+ Core Web Vitals scores.
Modular & Maintainable
Structured content models using ACF Pro, custom post types, and intuitive Gutenberg blocks so non-technical site owners can update content effortlessly.
Transparent Collaboration
Milestone-driven delivery, clear technical documentation, and rigorous cross-browser testing for an enjoyable, predictable build process.
Have a Project You’d Like to Discuss?
Whether your U.S. business needs a full site build, a performance overhaul, or ongoing development support, I am available for remote projects.